Star Trek Generations (1994) - Paramount Media Kitchen
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Film: Star Trek Generations (1994)
Agency: Paramount Media Kitchen
Agency Team: Creative, Design, Development, Production
Audience: Domestic
Star Trek Generations Website
Website
Description: On October 1994, well over a month before the film's release Paramount launched one of the first ever web sites dedicated to promoting a feature film.
When the site launched less than a million people in the United States had access to the internet. Fortunately, many of those people were Sci-Fi and "Star Trek" fans. After Sherry Lansing gave the project her personal greenlight a team was assembled at the Paramount Media Kitchen in Palo Alto, California to work on designing and launching the site. The site was built from print press-kit materials for the film, videotapes of the movie trailers and two dozen slides. The site became an immediate success. Pages were viewed millions of times by fans around the world. Soon after all of the major studios followed suit, building sites to promote their films.
Innovative Features: One of the first ever web sites dedicated to promoting a feature film.
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