Gretel & Hansel (2020) - Division 13 Design Group

Film: Gretel & Hansel (2020)

Agency: Division 13 Design Group

Agency Team: Creative

Audience: Domestic

Website, Book

Website

Description: Hansel and Gretel has traditionally been one of the most epic fairy tales, the new Oz Perkins directed version presents a far more nuanced story. It uses occult symbols, witchcraft, mythology, and highly-charged metaphors in place of linear storytelling. Doing a fully illustrated storybook was a challenge, but also a chance to explore this unique tale even more deeply. (archive.division13.com/gandh/site/)

Awards:

• Theatrical Release Rich Media Campaign (DMACS 2010) - Won

• Best Movie Online Ad (IAC 2011) - Won

• Rich Media Banners/Beyond the Media Banners (Golden Award of Montreux 2025) - Finalist

• Advertising - Online Ads (Horizon Interactive Awards 2025) - Won "Bronze"

• Internet/Online Video – Viral (Telly Awards 2025) - Won "Bronze"

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Description:
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