Powster

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Year of Creation: 2009

Agency Specialization: Augmented reality, immersive web experiences and studio ticketing

Official Website: www.powster.com

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Portfolio

Comments and References

  1. Using Facebook connect to replicate the user's Facebook profile and trick users into thinking the Jackass crew were bursting out of the user's Facebook page causing mass engagement and policy changes at Facebook
  2. Bookmarklet which allowed user to summon Thor's hammer. You could use the hammer to smash any element on the webpage including ads etc. to delete them. Spinning the hammer took the user to a Thor related website.
  3. Users had to say Candyman five times to an augmented reality effect to unlock the trailer generating press for the title.
  4. First-to-market VFX breakdown which lets user move through the layers of VFX interactively in real time while a video plays.
  5. Starting in 2012 Powster revolutionized the movie website, adding ticketing and tracking capabilities for movie studios. Powster creates up to 180 movie websites in over 40 countries per month, and became the dominant leader in movie studio website marketing. Our game changing tech meant movie studios could suddenly measure their marketing campaign effectiveness worldwide.