Difference between revisions of "PXL/PAW Patrol: The Movie (2021)"

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(Created page with "{{Project |Film=PAW Patrol: The Movie (2021) |Agency=PXL |Project Name=PAW Patrol: PAW Call Video Website |Agency Core Function=Creative; Design; Development; Marketing |Audie...")
 
(PXL partnered with ViacomCBS and Walmart in creating the PAW Patrol themed event in the Paramount Pictures Virtual Showcase in support of PAW Patrol: The Movie. Fans who pre-ordered PAW Patrol: The Movie merchandise through Walmart received a code to sign up for the virtual event.)
 
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|Film=PAW Patrol: The Movie (2021)
 
|Film=PAW Patrol: The Movie (2021)
 
|Agency=PXL
 
|Agency=PXL
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|Project Name=PAW Patrol: PAW Call Video Website
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|Project Name=PAW Patrol Ultimate Headquarters Immersive Virtual Event
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|Agency Core Function=Creative; Design; Development; Marketing
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|Agency Core Function=Creative
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|Media Partner Name=Walmart, ViacomCBS
 
|Audience=Domestic
 
|Audience=Domestic
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|Content={{Content
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|Awards={{Award
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|Asset ID=uuid
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|Award Type=Clio Entertainment Awards
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|Asset Description=Incoming call - unleashed! When Paramount Pictures approached us to create a unique digital experience to promote their highly anticipated animated film PAW Patrol: The Movie, our team at PXL created an interactive video site, where users could receive a personalized video call from Chase or Skye, the main characters of the film. PXL partnered with Adobe to use Character Animator software to build out the animated dogs from the original PAW Patrol series. By completing an age verification, entering your child's name and then choosing an exhibited "good behavior", users would receive a facetime style video call from their character of choice. The site also featured an external link to the official ticket search, where users could find a theater closest to them that was screening the film. All in all, we were proud to deliver a distinctive digital activation that brought animation one step closer to the real-world - It was pretty "pawsome," if you ask us.
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|Award Details=Clio Award - Theatrical: Innovation - Bronze
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|Has URL=http://pawcall.pawpatrol.movie/
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|Award Year=2022
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|Video=https://www.youtube.com/watch?v=rvnXcqanNMY&feature=emb_title
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|Award Outcome=Won, Shortlisted
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|Award Winner Rank=Bronze
 
}}
 
}}
 
}}
 
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Latest revision as of 17:56, May 5, 2022

Film: PAW Patrol: The Movie (2021)

Agency: PXL

Agency Team: Creative

Media Partner Name: Walmart, ViacomCBS

Audience: Domestic

Comments and References

"Won, Shortlisted" is not in the list (Won, Shortlisted, Finalist) of allowed values for the "Award Outcome" property.


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