Venom (2019) - PXL

Film: Venom (2019)

Agency: PXL

Agency Team: Creative, Design, Development

Media Partner Name: Fullscreen

Audience: International

#BondWithVenom Twitter Bot

Social Creative - TW

Description: In collaboration with Fullscreen, we developed a node.js Twitter bot for the movie Venom that automatically responds to fans who tweeted at #BondWithVenom with a video reply from Venom himself. We coded different responses to fans through analyzing keywords. On the day of the premiere, fans who had used the hashtag and had been active with Venom were direct messaged a link to purchase tickets. To track success, we created a custom admin panel to track the bot’s speed and responses. Overall, the bot was a huge success; during the first two weeks of the movie being in theaters, the bot responded to over 2,000 fans, garnering over 73,000 impressions.

Awards:

• Theatrical: Social (Clio Entertainment Awards 2019) - Won "Bronze"

Gallery:

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  Venom-flow
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  Venom-header-clio

Description:
{{Image|Agency Name=PXL|Film=Venom (2019)|Project=PXL/Venom (2019)|Asset Category=Social Creative|Social Campaign Media=TW }}
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