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• 18:11, May 5, 2022 PXLAgency talk contribs created page PXL/The Hate U Give (2018) (20th Century Fox ran the social campaign for The Hate U Give, and partnered with PXL to create an interactive swipe-up experience on the film's Instagram story. The audience generated their own GIFs to replace the word “Hate.” The campaign garnered over 1.9 million impressions over the two week period across all social channels.)