PAW Patrol: The Movie (2021) - PXL
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Film: PAW Patrol: The Movie (2021)
Agency: PXL
Agency Team: Creative, Design, Development, Marketing
Audience: Domestic
PAW Patrol: PAW Call Video Website
Description: Incoming call - unleashed! When Paramount Pictures approached us to create a unique digital experience to promote their highly anticipated animated film PAW Patrol: The Movie, our team at PXL created an interactive video site, where users could receive a personalized video call from Chase or Skye, the main characters of the film. PXL partnered with Adobe to use Character Animator software to build out the animated dogs from the original PAW Patrol series. By completing an age verification, entering your child's name and then choosing an exhibited "good behavior", users would receive a facetime style video call from their character of choice. The site also featured an external link to the official ticket search, where users could find a theater closest to them that was screening the film. All in all, we were proud to deliver a distinctive digital activation that brought animation one step closer to the real-world - It was pretty "pawsome," if you ask us.
Awards:
- Theatrical Release Rich Media Campaign (DMACS 2010) - Won
- Best Movie Online Ad (IAC 2011) - Won
- Rich Media Banners/Beyond the Media Banners (Golden Award of Montreux 2025) - Finalist
- Advertising - Online Ads (Horizon Interactive Awards 2025) - Won "Bronze"
- Internet/Online Video – Viral (Telly Awards 2025) - Won "Bronze"
Gallery:
- Video
Comments and References