PXL/Venom (2019): Difference between revisions
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Created page with "{{Project |Film=Venom (2019) |Agency=PXL |Project Name=#BondWithVenom Twitter Bot |Agency Core Function=Creative; Design; Development |Media Partner Name=Fullscreen |Audience=..." |
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|Asset Category=Social Creative | |Asset Category=Social Creative | ||
|Social Campaign Media=TW | |Social Campaign Media=TW | ||
|Asset ID= | |Asset ID=2339f211-ab4c-4d20-a5e6-d19d8eedbed5 | ||
|Asset Description=In collaboration with Fullscreen, we developed a node.js Twitter bot for the movie Venom that automatically responds to fans who tweeted at #BondWithVenom with a video reply from Venom himself. We coded different responses to fans through analyzing keywords. On the day of the premiere, fans who had used the hashtag and had been active with Venom were direct messaged a link to purchase tickets. | |Asset Description=In collaboration with Fullscreen, we developed a node.js Twitter bot for the movie Venom that automatically responds to fans who tweeted at #BondWithVenom with a video reply from Venom himself. We coded different responses to fans through analyzing keywords. On the day of the premiere, fans who had used the hashtag and had been active with Venom were direct messaged a link to purchase tickets. | ||
Revision as of 15:20, February 15, 2026
Film: Venom (2019)
Agency: PXL
Agency Team: Creative, Design, Development
Media Partner Name: Fullscreen
Audience: International
#BondWithVenom Twitter Bot
Social Creative - TW
Description: In collaboration with Fullscreen, we developed a node.js Twitter bot for the movie Venom that automatically responds to fans who tweeted at #BondWithVenom with a video reply from Venom himself. We coded different responses to fans through analyzing keywords. On the day of the premiere, fans who had used the hashtag and had been active with Venom were direct messaged a link to purchase tickets.
To track success, we created a custom admin panel to track the bot’s speed and responses. Overall, the bot was a huge success; during the first two weeks of the movie being in theaters, the bot responded to over 2,000 fans, garnering over 73,000 impressions.
Awards:
- Theatrical: Social (Clio Entertainment Awards 2019) - Won "Bronze"
Gallery:
Comments and References