TVGla/The Expendables (2010): Difference between revisions
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Archiver23 (talk | contribs) Created page with "{{Project |Film=The Expendables (2010) |Agency=TVGla |Project Name=YouTube Takeover with Sylvester Stallone |Agency Core Function=Creative |Audience=Domestic |Content={{Conten..." |
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|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber | |Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber | ||
|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ | |Video=https://www.youtube.com/watch?v=yDkL4da4WdQ | ||
}} | |||
|Awards={{Award | |||
|Award Type=DMACS | |||
|Award Details=Theatrical Release Rich Media Campaign | |||
|Award Year=2010 | |||
|Award Outcome=Won | |||
}}{{Award | |||
|Award Type=IAC | |||
|Award Details=Best Movie Online Ad | |||
|Award Year=2011 | |||
|Award Outcome=Won | |||
}}{{Award | |||
|Award Type=Golden Award of Montreux | |||
|Award Details=Rich Media Banners/Beyond the Media Banners | |||
|Award Year=2011 | |||
|Award Outcome=Finalist | |||
}}{{Award | |||
|Award Type=Horizon Interactive Awards | |||
|Award Details=Advertising - Online Ads | |||
|Award Year=2011 | |||
|Award Outcome=Won | |||
|Award Winner Rank=Bronze | |||
}}{{Award | |||
|Award Type=Telly Awards | |||
|Award Details=Internet/Online Video – Viral | |||
|Award Year=2011 | |||
|Award Outcome=Won | |||
|Award Winner Rank=Bronze | |||
}} | }} | ||
}} | }} | ||
Revision as of 20:46, July 22, 2023
Film: The Expendables (2010)
Agency: TVGla
Agency Team: Creative
Audience: Domestic
YouTube Takeover with Sylvester Stallone
Social Creative - YouTube
Description: To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.
Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share.
Innovative Features: First YouTube "rumble page" to feature a celebrity of Stallone's caliber
Gallery:
- Video
Comments and References