Difference between revisions of "TVGla/The Expendables (2010)"

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|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
 
|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
 
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|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
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|Awards={{Award
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|Award Type=DMACS
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|Award Details=Theatrical Release Rich Media Campaign
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|Award Year=2010
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|Award Outcome=Won
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}}{{Award
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|Award Type=IAC
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|Award Details=Best Movie Online Ad
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|Award Year=2011
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|Award Outcome=Won
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}}{{Award
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|Award Type=Golden Award of Montreux
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|Award Details=Rich Media Banners/Beyond the Media Banners
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|Award Year=2011
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|Award Outcome=Finalist
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}}{{Award
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|Award Type=Horizon Interactive Awards
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|Award Details=Advertising - Online Ads
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|Award Year=2011
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|Award Outcome=Won
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|Award Winner Rank=Bronze
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}}{{Award
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|Award Type=Telly Awards
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|Award Details=Internet/Online Video – Viral
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|Award Year=2011
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|Award Outcome=Won
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|Award Winner Rank=Bronze
 
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Revision as of 20:46, July 22, 2023

Film: The Expendables (2010)

Agency: TVGla

Agency Team: Creative

Audience: Domestic

YouTube Takeover with Sylvester Stallone

Social Creative - YouTube

Description: To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand. Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share.
Innovative Features: First YouTube "rumble page" to feature a celebrity of Stallone's caliber
Awards:
Gallery:

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