PXL/The Hate U Give (2018): Difference between revisions
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20th Century Fox ran the social campaign for The Hate U Give, and partnered with PXL to create an interactive swipe-up experience on the film's Instagram story. The audience generated their own GIFs to replace the word “Hate.” The campaign garnered over 1.9 million impressions over the two week period across all social channels. |
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|Agency Core Function=Social | |Agency Core Function=Social | ||
|Audience=International | |Audience=International | ||
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Latest revision as of 14:45, February 15, 2026
Film: The Hate U Give (2018)
Agency: PXL
Agency Team: Social
Audience: International
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