TVGla/The Expendables (2010): Difference between revisions

From Hollywood in Pixels Wiki
Jump to navigation Jump to search
VisualWikitext
Created page with "{{Project |Film=The Expendables (2010) |Agency=TVGla |Project Name=YouTube Takeover with Sylvester Stallone |Agency Core Function=Creative |Audience=Domestic |Content={{Conten..."
 
No edit summary
 
(5 intermediate revisions by 2 users not shown)
Line 8: Line 8:
|Asset Category=Social Creative
|Asset Category=Social Creative
|Social Campaign Media=YouTube
|Social Campaign Media=YouTube
|Asset ID=uuid
|Asset ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.
|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.
   
   
Line 14: Line 14:
|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
}}
|Awards={{Award
|Award Type=DMACS
|Award Details=Theatrical Release Rich Media Campaign
|Award Year=2010
|Award Outcome=Won
|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
}}{{Award
|Award Type=IAC
|Award Details=Best Movie Online Ad
|Award Year=2011
|Award Outcome=Won
|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
}}{{Award
|Award Type=Golden Award of Montreux
|Award Details=Rich Media Banners/Beyond the Media Banners
|Award Year=2025
|Award Outcome=Finalist
|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
}}{{Award
|Award Type=Horizon Interactive Awards
|Award Details=Advertising - Online Ads
|Award Year=2025
|Award Outcome=Won
|Award Winner Rank=Bronze
|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
}}{{Award
|Award Type=Telly Awards
|Award Details=Internet/Online Video – Viral
|Award Year=2025
|Award Outcome=Won
|Award Winner Rank=Bronze
|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
}}
}}
}}
}}

Latest revision as of 17:10, February 15, 2026

Film: The Expendables (2010)

Agency: TVGla

Agency Team: Creative

Audience: Domestic

YouTube Takeover with Sylvester Stallone

Social Creative - YouTube

Description: To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand. Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share.
Innovative Features: First YouTube "rumble page" to feature a celebrity of Stallone's caliber
Awards:
Gallery:

Select files (or drop them here)...
    Video
    Load video
    YouTube

    Comments and References



    Retrieved from "https://wiki.hollywoodinpixels.org/index.php?title=TVGla/The_Expendables_(2010)&oldid=1709"