AvatarLabs/Godzilla (2014)

Film: Godzilla (2014)

Agency: AvatarLabs

Agency Team: Production

Audience: Domestic

Crisis Defense Game

Feature

Description: AvatarLabs and Warner Bros. Pictures launched Godzilla Crisis Defense, an addictive fast-twitch game (coded in HTML for desktop and mobile compatibility) that sets the stage for the sprawling urban destruction sequences featured in the film, and rewards a broad casual gaming audience with much-anticipated video from the film.

Godzilla is rampaging across an unnamed city somewhere on the Pacific Rim. As a crisis control engineer, the player must make split-second decisions to contain disasters such as fires and radiation leaks, and orchestrate civilian evacuations. A satellite map provides an overview of the crisis zones, while a citywide destruction meter tracks Godzilla's catastrophic progress through town.

The player applies resources-ground forces, trauma units, armored vehicles and city engineers-to resolve each emergency, identified in red on the map. But resources are limited and require time to take effect- successful crisis control requires strategic application of resources and eagle-eyed time management. Crisis zones that are not addressed in the given time window begin to flash red, and soon that sector of the city is lost. Averted crises notch up the player's containment percentage and appear blue on the map. Containment scores and badges may be shared to all major social networks, encouraging friends to enlist and play. Gameplay is randomized so no two play-throughs are exactly alike.

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