AvatarLabs/Godzilla (2014)

Film: Godzilla (2014)

Agency: AvatarLabs

Agency Team: Production

Audience: Domestic

M.U.T.O. Research Viral Site

Feature

Description: Warner Bros. and Legendary Pictures created a digital promotion for the 2014 reboot of Godzilla that involved hacking. Targeted to fanboys and meant to generate press, AvatarLabs delivered a wholly original narrative exploring the digital surveillance and cybersecurity that extended the plot and characters of the film into the digital space, and discreetly name-checked Godzilla's biggest reveal-the introduction of an all-new Massive Unidentified Terrestrial Organism, or M.U.T.O.

Gallery:

Description:
{{Image|Agency Name=AvatarLabs|Film=Godzilla (2014)|Project=AvatarLabs/Godzilla (2014)|Asset Category=Feature|Social Campaign Media= }}
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