]> 2026-05-07T18:17:27+00:00 The Expendables (2010) - TVGla 0 en Creative TVGla Domestic YouTube Takeover with Sylvester Stallone 2023-07-22T20:34:59Z 2460148.3576273 The Expendables (2010) - TVGla 2026-02-15T17:10:32Z 2461087.2156481 The Expendables (2010) - TVGla 0 1 gallery 7 [[File:+]] [[Project::TVGla/The Expendables (2010)]] [[Asset Category::Social Creative]] [[Social Campaign Media::YouTube]] The Expendables (2010) - TVGla# QUERYeebe03d79667bffcf37e2df8bf1a8f01 0 0 plainlist 1 [[:The Expendables (2010)]] The Expendables (2010) - TVGla# QUERYaafa3f24f4f7713b5f7e693c186ca08e 0 0 plainlist 1 [[:TVGla/The Expendables (2010)]] The Expendables (2010) - TVGla# QUERYec473764e16dfc76335d80bcbcd49c34 0 1 plainlist 4 [[-Has subobject::+]] [[Award Type::+]] [[Asset ID::7741334b-0d83-4737-953f-ac2d2ef8c05e]] The Expendables (2010) - TVGla# QUERY7eff2c8a296f5da78dfb11c7a4c2edb2 0 Social Creative To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand. Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share. 7741334b-0d83-4737-953f-ac2d2ef8c05e TVGla The Expendables (2010) Creative YouTube Takeover with Sylvester Stallone Lionsgate Films The Expendables 2010 2455197.5 YouTube The Expendables (2010) - TVGla# f84bcc741c451a0a9ebf14b47ffe8610 0 7741334b-0d83-4737-953f-ac2d2ef8c05e Theatrical Release Rich Media Campaign won DMACS 2010 2455197.5 TVGla The Expendables (2010) Creative YouTube Takeover with Sylvester Stallone Lionsgate Films The Expendables 2010 2455197.5 The Expendables (2010) - TVGla# 192372b4e12ca5f17e9dc08ecbc24cfc 0 7741334b-0d83-4737-953f-ac2d2ef8c05e Best Movie Online Ad won IAC 2011 2455562.5 TVGla The Expendables (2010) Creative YouTube Takeover with Sylvester Stallone Lionsgate Films The Expendables 2010 2455197.5 The Expendables (2010) - TVGla# 6703784a2688f1639c695282893e4eef 0 7741334b-0d83-4737-953f-ac2d2ef8c05e Rich Media Banners/Beyond the Media Banners finalist Golden Award of Montreux 2025 2460676.5 TVGla The Expendables (2010) Creative YouTube Takeover with Sylvester Stallone Lionsgate Films The Expendables 2010 2455197.5 The Expendables (2010) - TVGla# e517c9f2737d7e2678f6a76281b7bd6e 0 7741334b-0d83-4737-953f-ac2d2ef8c05e Advertising - Online Ads won Horizon Interactive Awards Bronze 2025 2460676.5 TVGla The Expendables (2010) Creative YouTube Takeover with Sylvester Stallone Lionsgate Films The Expendables 2010 2455197.5 The Expendables (2010) - TVGla# 394e14371e382d2a231e31b18626e6d1 0 7741334b-0d83-4737-953f-ac2d2ef8c05e Internet/Online Video – Viral won Telly Awards Bronze 2025 2460676.5 TVGla The Expendables (2010) Creative YouTube Takeover with Sylvester Stallone Lionsgate Films The Expendables 2010 2455197.5 The Expendables (2010) - TVGla# 29d4f43ea0978a3f45032152b67c16b3