PXL/Queen and Slim (2019)

Film: Queen and Slim (2019)

Agency: PXL

Agency Team: Creative, Social

Audience: Domestic

#QueenAndSlimReaction Social Review Bot

Description: For Queen & Slim, Universal worked with PXL to use their social bot technology to reply to fans at the screening. Over the three week period, PXL’s Social Review Bot Product garnered 8 million impressions with over 40% of PXL’s video replies being retweeted throughout the campaign.

Awards:

• Theatrical Release Rich Media Campaign (DMACS 2010) - Won

• Best Movie Online Ad (IAC 2011) - Won

• Rich Media Banners/Beyond the Media Banners (Golden Award of Montreux 2025) - Finalist

• Advertising - Online Ads (Horizon Interactive Awards 2025) - Won "Bronze"

• Internet/Online Video – Viral (Telly Awards 2025) - Won "Bronze"

Gallery:

Description:
{{Image|Agency Name=PXL|Film=Queen and Slim (2019)|Project=PXL/Queen and Slim (2019)|Asset Category=|Social Campaign Media= }}
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