Difference between revisions of "PXL/PAW Patrol: The Movie (2021)"

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Revision as of 21:28, January 5, 2022

Film: PAW Patrol: The Movie (2021)

Agency: PXL

Agency Team: Creative, Design, Development, Marketing

Audience: Domestic

PAW Patrol: PAW Call Video Website

Description: Incoming call - unleashed! When Paramount Pictures approached us to create a unique digital experience to promote their highly anticipated animated film PAW Patrol: The Movie, our team at PXL created an interactive video site, where users could receive a personalized video call from Chase or Skye, the main characters of the film. PXL partnered with Adobe to use Character Animator software to build out the animated dogs from the original PAW Patrol series. By completing an age verification, entering your child's name and then choosing an exhibited "good behavior", users would receive a facetime style video call from their character of choice. The site also featured an external link to the official ticket search, where users could find a theater closest to them that was screening the film. All in all, we were proud to deliver a distinctive digital activation that brought animation one step closer to the real-world - It was pretty "pawsome," if you ask us.
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