TVGla/The Expendables (2010) - Revision history

WikiVisor at 17:10, February 15, 2026

2026-02-15T17:10:32Z

← Older revision		Revision as of 17:10, February 15, 2026
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	\|Award Year=2010		\|Award Year=2010
	\|Award Outcome=Won		\|Award Outcome=Won
	\|Asset Ref ID=~~a856195e~~-~~577c~~-~~448a~~-~~98b7~~-~~6a5591da5539~~		\|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
	}}{{Award		}}{{Award
	\|Award Type=IAC		\|Award Type=IAC
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	\|Award Year=2011		\|Award Year=2011
	\|Award Outcome=Won		\|Award Outcome=Won
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	}}{{Award		}}{{Award
	\|Award Type=Golden Award of Montreux		\|Award Type=Golden Award of Montreux
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	\|Award Year=2025		\|Award Year=2025
	\|Award Outcome=Finalist		\|Award Outcome=Finalist
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	}}{{Award		}}{{Award
	\|Award Type=Horizon Interactive Awards		\|Award Type=Horizon Interactive Awards
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	\|Award Outcome=Won		\|Award Outcome=Won
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	}}{{Award		}}{{Award
	\|Award Type=Telly Awards		\|Award Type=Telly Awards
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	\|Award Outcome=Won		\|Award Outcome=Won
	\|Award Winner Rank=Bronze		\|Award Winner Rank=Bronze
	\|Asset Ref ID=~~3d1ac8cc~~-~~12c0~~-~~4c62~~-~~81e9~~-~~32b66fb4f077~~		\|Asset Ref ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
	}}		}}
	}}		}}

WikiVisor at 15:52, February 15, 2026

2026-02-15T15:52:18Z

← Older revision		Revision as of 15:52, February 15, 2026
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	\|Asset Category=Social Creative		\|Asset Category=Social Creative
	\|Social Campaign Media=YouTube		\|Social Campaign Media=YouTube
	\|Asset ID=		\|Asset ID=7741334b-0d83-4737-953f-ac2d2ef8c05e
	\|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.		\|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.

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	\|Award Year=2010		\|Award Year=2010
	\|Award Outcome=Won		\|Award Outcome=Won
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	}}{{Award		}}{{Award
	\|Award Type=IAC		\|Award Type=IAC
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	\|Award Year=2011		\|Award Year=2011
	\|Award Outcome=Won		\|Award Outcome=Won
	\|Asset Ref ID=~~uuid~~		\|Asset Ref ID=61e56e42-30ea-412f-8099-27837ee3c4bb
	}}{{Award		}}{{Award
	\|Award Type=Golden Award of Montreux		\|Award Type=Golden Award of Montreux
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	\|Award Year=2025		\|Award Year=2025
	\|Award Outcome=Finalist		\|Award Outcome=Finalist
	\|Asset Ref ID=~~uuid~~		\|Asset Ref ID=5322cdfc-96c0-4f2b-a80d-84aa645ba1c1
	}}{{Award		}}{{Award
	\|Award Type=Horizon Interactive Awards		\|Award Type=Horizon Interactive Awards
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	\|Award Outcome=Won		\|Award Outcome=Won
	\|Award Winner Rank=Bronze		\|Award Winner Rank=Bronze
	\|Asset Ref ID=~~uuid~~		\|Asset Ref ID=e9218d70-53b5-4b5d-824b-d1931f8f2e23
	}}{{Award		}}{{Award
	\|Award Type=Telly Awards		\|Award Type=Telly Awards
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	\|Award Outcome=Won		\|Award Outcome=Won
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WikiVisor: Text replacement - "|Asset ID=uuid" to "|Asset ID="

2026-02-15T15:41:20Z

Text replacement - "|Asset ID=uuid" to "|Asset ID="

← Older revision		Revision as of 15:41, February 15, 2026
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	\|Asset Category=Social Creative		\|Asset Category=Social Creative
	\|Social Campaign Media=YouTube		\|Social Campaign Media=YouTube
	\|Asset ID=~~uuid~~		\|Asset ID=
	\|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.		\|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.

WikiVisor at 08:40, August 18, 2023

2023-08-18T08:40:48Z

← Older revision		Revision as of 08:40, August 18, 2023
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	\|Award Type=Golden Award of Montreux		\|Award Type=Golden Award of Montreux
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	\|Asset Ref ID=uuid		\|Asset Ref ID=uuid
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	\|Award Type=Horizon Interactive Awards		\|Award Type=Horizon Interactive Awards
	\|Award Details=Advertising - Online Ads		\|Award Details=Advertising - Online Ads
	\|Award Year=~~<div class="error">Maximum number of loops have been performed</div>~~		\|Award Year=2025
	\|Award Outcome=Won		\|Award Outcome=Won
	\|Award Winner Rank=Bronze		\|Award Winner Rank=Bronze
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	\|Award Type=Telly Awards		\|Award Type=Telly Awards
	\|Award Details=Internet/Online Video – Viral		\|Award Details=Internet/Online Video – Viral
	\|Award Year=~~<div class="error">Maximum number of loops have been performed</div>~~		\|Award Year=2025
	\|Award Outcome=Won		\|Award Outcome=Won
	\|Award Winner Rank=Bronze		\|Award Winner Rank=Bronze

Archiver23 at 21:11, July 22, 2023

2023-07-22T21:11:28Z

← Older revision		Revision as of 21:11, July 22, 2023
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	\|Award Year=2010		\|Award Year=2010
	\|Award Outcome=Won		\|Award Outcome=Won
			\|Asset Ref ID=uuid
	}}{{Award		}}{{Award
	\|Award Type=IAC		\|Award Type=IAC
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	\|Award Year=2011		\|Award Year=2011
	\|Award Outcome=Won		\|Award Outcome=Won
			\|Asset Ref ID=uuid
	}}{{Award		}}{{Award
	\|Award Type=Golden Award of Montreux		\|Award Type=Golden Award of Montreux
	\|Award Details=Rich Media Banners/Beyond the Media Banners		\|Award Details=Rich Media Banners/Beyond the Media Banners
	\|Award Year=~~2011~~		\|Award Year=<div class="error">Maximum number of loops have been performed</div>
	\|Award Outcome=Finalist		\|Award Outcome=Finalist
			\|Asset Ref ID=uuid
	}}{{Award		}}{{Award
	\|Award Type=Horizon Interactive Awards		\|Award Type=Horizon Interactive Awards
	\|Award Details=Advertising - Online Ads		\|Award Details=Advertising - Online Ads
	\|Award Year=~~2011~~		\|Award Year=<div class="error">Maximum number of loops have been performed</div>
	\|Award Outcome=Won		\|Award Outcome=Won
	\|Award Winner Rank=Bronze		\|Award Winner Rank=Bronze
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	}}{{Award		}}{{Award
	\|Award Type=Telly Awards		\|Award Type=Telly Awards
	\|Award Details=Internet/Online Video – Viral		\|Award Details=Internet/Online Video – Viral
	\|Award Year=~~2011~~		\|Award Year=<div class="error">Maximum number of loops have been performed</div>
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Archiver23 at 20:46, July 22, 2023

2023-07-22T20:46:12Z

@@ Line 14: / Line 14: @@
 |Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
 |Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
 }}
 }}

Archiver23: Created page with "{{Project |Film=The Expendables (2010) |Agency=TVGla |Project Name=YouTube Takeover with Sylvester Stallone |Agency Core Function=Creative |Audience=Domestic |Content={{Conten..."

2023-07-22T20:34:59Z

Created page with "{{Project |Film=The Expendables (2010) |Agency=TVGla |Project Name=YouTube Takeover with Sylvester Stallone |Agency Core Function=Creative |Audience=Domestic |Content={{Conten..."

New page

{{Project
|Film=The Expendables (2010)
|Agency=TVGla
|Project Name=YouTube Takeover with Sylvester Stallone
|Agency Core Function=Creative
|Audience=Domestic
|Content={{Content
|Asset Category=Social Creative
|Social Campaign Media=YouTube
|Asset ID=uuid
|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.

Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share.
|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
}}
}}