Hollywood in Pixels Wiki - User contributions [en]

PXL/The Hate U Give (2018)

2022-05-05T18:11:01Z

PXLAgency: 20th Century Fox ran the social campaign for The Hate U Give, and partnered with PXL to create an interactive swipe-up experience on the film's Instagram story. The audience generated their own GIFs to replace the word “Hate.” The campaign garnered over 1.9 million impressions over the two week period across all social channels.

{{Project
|Film=The Hate U Give (2018)
|Agency=PXL
|Project Name=The Hate U Give #ReplaceHate
|Agency Core Function=Social
|Audience=International
|Content={{Content}}
}}

The Hate U Give (2018)

2022-05-05T18:09:42Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=The Hate U Give |Original Release Year=2018 |Studio=20th Century Fox }}"

{{Film
|Type of Work=Film
|Title=The Hate U Give
|Original Release Year=2018
|Studio=20th Century Fox
}}

PXL/Sherlock Gnomes (2018)

2022-05-05T18:07:02Z

PXLAgency: Paramount Home Entertainment partnered with PXL for the home release campaign of Sherlock Gnomes. PXL created the interactive “Ask Sherlock Anything” Facebook Live event. The event generated over 10,000 organic impressions and a retention rate of twenty seconds.

{{Project
|Film=Sherlock Gnomes (2018)
|Agency=PXL
|Project Name=Sherlock Gnomes - Ask Sherlock Anything
|Agency Core Function=Social
|Audience=Domestic
}}

Sherlock Gnomes (2018)

2022-05-05T18:06:15Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Sherlock Gnomes |Original Release Year=2018 |Studio=Paramount Home Entertainment }}"

{{Film
|Type of Work=Film
|Title=Sherlock Gnomes
|Original Release Year=2018
|Studio=Paramount Home Entertainment
}}

PXL/Good Boys (2022)

2022-05-05T18:05:23Z

PXLAgency: For Good Boys, Universal partnered with PXL and used their Social Review Bot technology. In the first 24 hours after launch, the campaign received hundreds of tweets with a new review coming in on average every 5 minutes and generated a reach of over 800,000 unique accounts.

{{Project
|Film=Good Boys (2022)
|Agency=PXL
|Project Name=#GoodBoysReview Social Review Bot
|Agency Core Function=Social
|Audience=International
}}

Good Boys (2022)

2022-05-05T18:04:30Z

{{Film
|Type of Work=Film
|Title=Good Boys
|Original Release Year=2022
|Studio=Universal Pictures
}}

PXL/Sonic The HedgeHog (2022)

2022-05-05T18:03:41Z

PXLAgency: Universal partnered with PXL to create a digital sticker pack for their film Sonic The Hedgehog.

{{Project
|Film=Sonic The HedgeHog (2022)
|Agency=PXL
|Project Name=Sonic The Hedgehog Digital Stickers
|Agency Core Function=Social
|Media Partner Name=PARAMOUNT PICTURES
|Audience=Domestic
}}

Sonic The HedgeHog (2022)

2022-05-05T18:02:57Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Sonic The HedgeHog |Original Release Year=2022 |Studio=Paramount Pictures }}"

{{Film
|Type of Work=Film
|Title=Sonic The HedgeHog
|Original Release Year=2022
|Studio=Paramount Pictures
}}

PXL/Ford v Ferrari (2019)

2022-05-05T18:01:57Z

PXLAgency: Disney tasked PXL with making a social AR effect that would allow fans to place the cars featured in Ford v Ferrari anywhere they wanted.

{{Project
|Film=Ford v Ferrari (2019)
|Agency=PXL
|Project Name=Ford v Ferrari Instagram Camera AR Effect
|Agency Core Function=Social
|Media Partner Name=PARAMOUNT PICTURES
|Audience=Domestic
}}

Ford v Ferrari (2019)

2022-05-05T18:01:14Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Ford v Ferrari |Original Release Year=2019 |Studio=Disney }}"

{{Film
|Type of Work=Film
|Title=Ford v Ferrari
|Original Release Year=2019
|Studio=Disney
}}

PXL/Gemini Man (2019)

2022-05-05T18:00:28Z

PXLAgency: Paramount Pictures ran the social campaign for Gemini Man and partnered with PXL in creating social content. The campaign featured Will Smith from the Dodgers and gained 115+ million impressions across social, gaining Gemini Man over 3K newly dedicated followers.

{{Project
|Film=Gemini Man (2019)
|Agency=PXL
|Project Name=Gemini Man Social Campaign
|Agency Core Function=Social
|Media Partner Name=PARAMOUNT PICTURES
|Audience=Domestic
}}

Gemini Man (2019)

2022-05-05T17:59:35Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Gemini Man |Original Release Year=2019 |Studio=Paramount Pictures }}"

{{Film
|Type of Work=Film
|Title=Gemini Man
|Original Release Year=2019
|Studio=Paramount Pictures
}}

PXL/PAW Patrol: The Movie (2021)

2022-05-05T17:56:54Z

PXLAgency: PXL partnered with ViacomCBS and Walmart in creating the PAW Patrol themed event in the Paramount Pictures Virtual Showcase in support of PAW Patrol: The Movie. Fans who pre-ordered PAW Patrol: The Movie merchandise through Walmart received a code to sign up for the virtual event.

{{Project
|Film=PAW Patrol: The Movie (2021)
|Agency=PXL
|Project Name=PAW Patrol Ultimate Headquarters Immersive Virtual Event
|Agency Core Function=Creative
|Media Partner Name=Walmart, ViacomCBS
|Audience=Domestic
|Awards={{Award
|Award Type=Clio Entertainment Awards
|Award Details=Clio Award - Theatrical: Innovation - Bronze
|Award Year=2022
|Award Outcome=Won, Shortlisted
|Award Winner Rank=Bronze
}}
}}

PXL/Onward (2018)

2022-04-09T00:53:05Z

PXLAgency: Created page with "{{Project |Film=Onward (2018) |Agency=PXL |Project Name=Disney and Pixar's Onward Digital Stickers |Agency Core Function=Creative; Social |Media Partner Name=Disney, Pixar |Au..."

{{Project
|Film=Onward (2018)
|Agency=PXL
|Project Name=Disney and Pixar's Onward Digital Stickers
|Agency Core Function=Creative; Social
|Media Partner Name=Disney, Pixar
|Audience=International
|Content={{Content
|Asset ID=uuid
|Asset Description=Disney and Pixar partnered with PXL to create creative digital stickers for their film Onward.
}}
}}

Onward (2018)

2022-04-09T00:44:00Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Onward |Original Release Year=2018 |Studio=The Walt Disney Company }}"

{{Film
|Type of Work=Film
|Title=Onward
|Original Release Year=2018
|Studio=The Walt Disney Company
}}

PXL/Queen and Slim (2019)

2022-04-09T00:29:53Z

PXLAgency: Created page with "{{Project |Film=Queen and Slim (2019) |Agency=PXL |Project Name=#QueenAndSlimReaction Social Review Bot |Agency Core Function=Creative; Social |Audience=Domestic |Content={{Co..."

{{Project
|Film=Queen and Slim (2019)
|Agency=PXL
|Project Name=#QueenAndSlimReaction Social Review Bot
|Agency Core Function=Creative; Social
|Audience=Domestic
|Content={{Content
|Asset ID=uuid
|Asset Description=For Queen & Slim, Universal worked with PXL to use their social bot technology to reply to fans at the screening. Over the three week period, PXL’s Social Review Bot Product garnered 8 million impressions with over 40% of PXL’s video replies being retweeted throughout the campaign.
}}
}}

Queen and Slim (2019)

2022-04-09T00:24:51Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Queen and Slim |Original Release Year=2019 |Studio=Universal Pictures }}"

{{Film
|Type of Work=Film
|Title=Queen and Slim
|Original Release Year=2019
|Studio=Universal Pictures
}}

Venom (2018)

2022-04-09T00:16:11Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Venom |Original Release Year=2018 |Studio=Sony Pictures Entertainment }}"

{{Film
|Type of Work=Film
|Title=Venom
|Original Release Year=2018
|Studio=Sony Pictures Entertainment
}}

PXL/Transformers: The Last Knight (2017)

2022-03-23T21:30:00Z

PXLAgency:

{{Project
|Film=Transformers: The Last Knight (2017)
|Agency=PXL
|Project Name=Digital Stickers
|Agency Core Function=Creative
|Audience=Domestic
|Content={{Content
|Asset Category=Social Creative
|Asset ID=uuid
|Asset Description=PXL conceptualized and designed a sticker pack to support Transformers: The Last Knight.
|Has URL=https://apps.apple.com/us/app/transformers-the-last-knight-stickers/id1213593282
}}
}}

PXL/Transformers: The Last Knight (2017)

2022-03-23T21:27:54Z

PXLAgency: Created page with "{{Project |Film=Transformers: The Last Knight (2022) |Agency=PXL |Project Name=Digital Stickers |Agency Core Function=Creative |Audience=Domestic |Content={{Content |Asset Cat..."

{{Project
|Film=Transformers: The Last Knight (2022)
|Agency=PXL
|Project Name=Digital Stickers
|Agency Core Function=Creative
|Audience=Domestic
|Content={{Content
|Asset Category=Social Creative
|Asset ID=uuid
|Asset Description=PXL conceptualized and designed a sticker pack to support Transformers: The Last Knight.
|Has URL=https://apps.apple.com/us/app/transformers-the-last-knight-stickers/id1213593282
}}
}}

Transformers: The Last Knight (2017)

2022-03-23T21:24:44Z

PXLAgency:

{{DISPLAYTITLE:Transformers: The Last Knight (2017)}}
{{Film
|Type of Work=Film
|Title=Transformers: The Last Knight
|Original Release Year=2017
|Studio=Paramount Pictures
}}

Transformers: The Last Knight (2017)

2022-03-23T21:22:35Z

PXLAgency:

{{Film
|Type of Work=Film
|Title=Transformers: The Last Knight
|Original Release Year=2017
|Studio=Paramount Pictures
}}

Transformers: The Last Knight (2017)

2022-03-23T21:21:54Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Transformers: The Last Knight |Original Release Year=2022 |Studio=Paramount Pictures }}"

{{Film
|Type of Work=Film
|Title=Transformers: The Last Knight
|Original Release Year=2022
|Studio=Paramount Pictures
}}

File:Venom-header-clio.jpg

2022-01-05T21:37:24Z

PXLAgency: Uploaded with SimpleBatchUpload

{{Image|Agency Name=PXL|Film=Venom (2019)|Project=PXL/Venom (2019)|Asset Category=Social Creative|Social Campaign Media=TW }}

File:Venom-flow.png

2022-01-05T21:37:07Z

PXLAgency: Uploaded with SimpleBatchUpload

{{Image|Agency Name=PXL|Film=Venom (2019)|Project=PXL/Venom (2019)|Asset Category=Social Creative|Social Campaign Media=TW }}

PXL/Venom (2019)

2022-01-05T21:36:52Z

PXLAgency: Created page with "{{Project |Film=Venom (2019) |Agency=PXL |Project Name=#BondWithVenom Twitter Bot |Agency Core Function=Creative; Design; Development |Media Partner Name=Fullscreen |Audience=..."

{{Project
|Film=Venom (2019)
|Agency=PXL
|Project Name=#BondWithVenom Twitter Bot
|Agency Core Function=Creative; Design; Development
|Media Partner Name=Fullscreen
|Audience=International
|Content={{Content
|Asset Category=Social Creative
|Social Campaign Media=TW
|Asset ID=uuid
|Asset Description=In collaboration with Fullscreen, we developed a node.js Twitter bot for the movie Venom that automatically responds to fans who tweeted at #BondWithVenom with a video reply from Venom himself. We coded different responses to fans through analyzing keywords. On the day of the premiere, fans who had used the hashtag and had been active with Venom were direct messaged a link to purchase tickets.

To track success, we created a custom admin panel to track the bot’s speed and responses. Overall, the bot was a huge success; during the first two weeks of the movie being in theaters, the bot responded to over 2,000 fans, garnering over 73,000 impressions.
|Has URL=https://www.pxlagency.com/our-work/venom-twitterbot
}}
|Awards={{Award
|Award Type=Clio Entertainment Awards
|Award Details=Theatrical: Social
|Award Year=2019
|Award Outcome=Won
|Award Winner Rank=Bronze
}}
}}

Venom (2019)

2022-01-05T21:34:40Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=Venom |Original Release Year=2019 |Studio=Sony Pictures Entertainment }}"

{{Film
|Type of Work=Film
|Title=Venom
|Original Release Year=2019
|Studio=Sony Pictures Entertainment
}}

File:Screen Shot 2022-01-05 at 1.31.06 PM.png

2022-01-05T21:31:41Z

PXLAgency: Uploaded with SimpleBatchUpload

{{Image|Agency Name=PXL|Film=PAW Patrol: The Movie (2021)|Project=PXL/PAW Patrol: The Movie (2021)|Asset Category=|Social Campaign Media= }}

File:Screen Shot 2022-01-05 at 1.30.54 PM.png

2022-01-05T21:31:41Z

PXLAgency: Uploaded with SimpleBatchUpload

{{Image|Agency Name=PXL|Film=PAW Patrol: The Movie (2021)|Project=PXL/PAW Patrol: The Movie (2021)|Asset Category=|Social Campaign Media= }}

File:Screen Shot 2022-01-05 at 1.31.19 PM.png

2022-01-05T21:31:41Z

PXLAgency: Uploaded with SimpleBatchUpload

{{Image|Agency Name=PXL|Film=PAW Patrol: The Movie (2021)|Project=PXL/PAW Patrol: The Movie (2021)|Asset Category=|Social Campaign Media= }}

File:PAW.jpg

2022-01-05T21:30:34Z

PXLAgency: Uploaded with SimpleBatchUpload

{{Image|Agency Name=PXL|Film=PAW Patrol: The Movie (2021)|Project=PXL/PAW Patrol: The Movie (2021)|Asset Category=|Social Campaign Media= }}

PXL

2022-01-05T21:29:45Z

PXLAgency:

PXL/PAW Patrol: The Movie (2021)

2022-01-05T21:28:38Z

PXLAgency: Created page with "{{Project |Film=PAW Patrol: The Movie (2021) |Agency=PXL |Project Name=PAW Patrol: PAW Call Video Website |Agency Core Function=Creative; Design; Development; Marketing |Audie..."

{{Project
|Film=PAW Patrol: The Movie (2021)
|Agency=PXL
|Project Name=PAW Patrol: PAW Call Video Website
|Agency Core Function=Creative; Design; Development; Marketing
|Audience=Domestic
|Content={{Content
|Asset ID=uuid
|Asset Description=Incoming call - unleashed! When Paramount Pictures approached us to create a unique digital experience to promote their highly anticipated animated film PAW Patrol: The Movie, our team at PXL created an interactive video site, where users could receive a personalized video call from Chase or Skye, the main characters of the film. PXL partnered with Adobe to use Character Animator software to build out the animated dogs from the original PAW Patrol series. By completing an age verification, entering your child's name and then choosing an exhibited "good behavior", users would receive a facetime style video call from their character of choice. The site also featured an external link to the official ticket search, where users could find a theater closest to them that was screening the film. All in all, we were proud to deliver a distinctive digital activation that brought animation one step closer to the real-world - It was pretty "pawsome," if you ask us.
|Has URL=http://pawcall.pawpatrol.movie/
|Video=https://www.youtube.com/watch?v=rvnXcqanNMY&feature=emb_title
}}
}}

PAW Patrol: The Movie (2021)

2022-01-05T21:26:04Z

PXLAgency: Created page with "{{Film |Type of Work=Film |Title=PAW Patrol: The Movie |Original Release Year=2021 |Studio=Paramount Pictures }}"

{{Film
|Type of Work=Film
|Title=PAW Patrol: The Movie
|Original Release Year=2021
|Studio=Paramount Pictures
}}

File:Header 1220x500.jpg

2022-01-05T21:22:23Z

PXLAgency:

PXL

2022-01-05T21:20:23Z

PXLAgency: Created page with "{{Agency |Year of Creation=2012 |Official Website=https://www.pxlagency.com/ |Agency Specialization=PXL provides innovative creative solutions for the world’s largest brands..."

{{Agency
|Year of Creation=2012
|Official Website=https://www.pxlagency.com/
|Agency Specialization=PXL provides innovative creative solutions for the world’s largest brands, including social media campaigns, AR effects, games, and websites. Since joining Studio City in 2019, PXL’s capabilities have expanded beyond our digital roots to also include AV and original content production.
|Assets={{Asset
|Asset Title=ASU Virtual Campus Spring 2021 Convocation
|Asset Category=Activation
|Has image=Asu-2021-banner.jpg
|Has URL=https://www.pxlagency.com/our-work/asu-spring-2021-convocation
|Has note=Built on PXL's state-of-the-art platform VX, a proprietary web - based 3D event platform, PXL was proud to partner with Arizona State University in creating the ASU Virtual Campus.

The ASU Virtual Campus made its debut with a series of events honoring the Class of 2021, including the Veterans Honor Stole Ceremony and Ira A. Fulton Schools of Engineering Convocation. The Veterans Honor Stole Ceremony on May 1st, presented by the Pat Tillman Veterans Center and ASU Alumni Association, recognized over 100 graduating student veterans representing the US Army, US Navy, US AirForce, Marines, and USCG for their military service and academic accomplishments. The Ira A. Fulton Schools of Engineering Convocation on May 3rd was attended by several thousand graduates and guests, and included many of the school's graduation traditions.

At both events, attendees were able to create their own personal avatars and socialize with other event attendees using proximity audio, video calls, and custom ASU emojis during a reception prior to the ceremony. A few minutes before the ceremony was set to begin, attendees were automatically transported to a virtual recreation of Sun Devil Stadium where they watched a live-streamed video of speeches from the President of the University and other distinguished guests. When it came time for the graduates’ names to be read, each graduate and their guests saw a personalized video featuring the graduate's name, photo, and message. And at the conclusion of the event, attendees were able to take a photo in front of a backdrop of the campus as a personal digital takeaway.

Once all was said and done, the events were huge successes, with ASU, the graduates, and their guests overwhelmingly enjoying the experience, and many comments on how much more engaging the ceremonies were then most other virtual events attended over the past year. Following this triumphant debut, ASU plans to continue to use the Virtual Campus for many more events in the future, including future commencement ceremonies for the thousands of students and family members that live out-of-state or are otherwise unable to travel to an in-person ceremony.
}}
}}

File:Asu-2021-banner.jpg

2022-01-05T21:17:01Z

PXLAgency: