Hollywood in Pixels Wiki - User contributions [en]

The Expendables (2010)

2023-08-17T23:12:50Z

Archiver23:

{{Film
|Type of Work=Film
|Title=The Expendables
|Original Release Year=2010
|Studio=Lionsgate Films
|Team={{Team member
|Studio Team Role=Co-President
|Persons=Tim Palen
|Has note=Theatrical Marketing
}}{{Team member
|Studio Team Role=VP
|Persons=Danielle DePalma
|Has note=Theatrical Marketing
}}{{Team member
|Studio Team Role=Manager
|Persons=David Hayes
|Has note=Theatrical Marketing
}}{{Team member
|Studio Team Role=Manager
|Persons=Courtney Harris
|Has note=Theatrical Marketing
}}
}}

TVGla/The Expendables (2010)

2023-07-22T21:11:28Z

Archiver23:

{{Project
|Film=The Expendables (2010)
|Agency=TVGla
|Project Name=YouTube Takeover with Sylvester Stallone
|Agency Core Function=Creative
|Audience=Domestic
|Content={{Content
|Asset Category=Social Creative
|Social Campaign Media=YouTube
|Asset ID=uuid
|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.

Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share.
|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
}}
|Awards={{Award
|Award Type=DMACS
|Award Details=Theatrical Release Rich Media Campaign
|Award Year=2010
|Award Outcome=Won
|Asset Ref ID=uuid
}}{{Award
|Award Type=IAC
|Award Details=Best Movie Online Ad
|Award Year=2011
|Award Outcome=Won
|Asset Ref ID=uuid
}}{{Award
|Award Type=Golden Award of Montreux
|Award Details=Rich Media Banners/Beyond the Media Banners
|Award Year=<div class="error">Maximum number of loops have been performed</div>
|Award Outcome=Finalist
|Asset Ref ID=uuid
}}{{Award
|Award Type=Horizon Interactive Awards
|Award Details=Advertising - Online Ads
|Award Year=<div class="error">Maximum number of loops have been performed</div>
|Award Outcome=Won
|Award Winner Rank=Bronze
|Asset Ref ID=uuid
}}{{Award
|Award Type=Telly Awards
|Award Details=Internet/Online Video – Viral
|Award Year=<div class="error">Maximum number of loops have been performed</div>
|Award Outcome=Won
|Award Winner Rank=Bronze
|Asset Ref ID=uuid
}}
}}

TVGla/The Expendables (2010)

2023-07-22T20:46:12Z

Archiver23:

{{Project
|Film=The Expendables (2010)
|Agency=TVGla
|Project Name=YouTube Takeover with Sylvester Stallone
|Agency Core Function=Creative
|Audience=Domestic
|Content={{Content
|Asset Category=Social Creative
|Social Campaign Media=YouTube
|Asset ID=uuid
|Asset Description=To promote the badass nature of the iconic Sly Stallone and The Expendables release, Lionsgate paired up with digital agency TVGla (previously, The Visionaire Group) to create a YouTube branded channel where the conventional press junket interview is literally blown apart as the user witnesses Stallone’s “take no prisoners” approach firsthand.

Garnering over 3 million views in under a month, this video ad was built with viral in mind. Of course, it doesn’t hurt that Sly, the biggest name to participate in a custom digital piece of this nature to date, destroys the page as he demands that we #dont4get2share.
|Innovative Features=First YouTube "rumble page" to feature a celebrity of Stallone's caliber
|Video=https://www.youtube.com/watch?v=yDkL4da4WdQ
}}
|Awards={{Award
|Award Type=DMACS
|Award Details=Theatrical Release Rich Media Campaign
|Award Year=2010
|Award Outcome=Won
}}{{Award
|Award Type=IAC
|Award Details=Best Movie Online Ad
|Award Year=2011
|Award Outcome=Won
}}{{Award
|Award Type=Golden Award of Montreux
|Award Details=Rich Media Banners/Beyond the Media Banners
|Award Year=2011
|Award Outcome=Finalist
}}{{Award
|Award Type=Horizon Interactive Awards
|Award Details=Advertising - Online Ads
|Award Year=2011
|Award Outcome=Won
|Award Winner Rank=Bronze
}}{{Award
|Award Type=Telly Awards
|Award Details=Internet/Online Video – Viral
|Award Year=2011
|Award Outcome=Won
|Award Winner Rank=Bronze
}}
}}

TVGla/The Expendables (2010)

2023-07-22T20:34:59Z

Archiver23: Created page with "{{Project |Film=The Expendables (2010) |Agency=TVGla |Project Name=YouTube Takeover with Sylvester Stallone |Agency Core Function=Creative |Audience=Domestic |Content={{Conten..."

Hollywood in Pixels Wiki:Awards

2023-07-22T20:33:56Z

Archiver23:

{{Award list
|Awards={{Award record
|Award Type=PromaxBDA Awards
|Award Country=USA
|Award Details=Creative Marketing Team of the Year
}}{{Award record
|Award Type=Clio Entertainment Awards
|Award Country=USA
|Award Details=Creative Marketing Team of the Year
Digital/Mobile
Digital/Mobile & Social Media Craft
Display
Experiential/Events
Innovation
Integrated Campaign
Key Art
Key Art Craft
Key Art & Out of Home Mixed Campaign
Original Content
Out of Home
Partnerships Branded Content Video
Partnerships & Collaborations Campaign
Public Relations
Social Media
}}{{Award record
|Award Type=AdAge A-List (aka Year in Review)
|Award Country=USA
|Award Details=Creative of the Year
Strategic Planner of the Year
Media Planner of the Year
Director of the Year
Campaign of the Year
Best Experiential
Best Content Marketing
Best Use of New Media/Platform
Campaign of the Year: Digital
Campaign of the Year: Experiential
Campaign of the Year: Integrated
Campaign of the Year: Media
}}{{Award record
|Award Type=Cannes Lions
|Award Country=France
|Award Details=Digital Craft
Media
Outdoor
Design
}}{{Award record
|Award Type=Silver Pixel Award
|Award Country=USA
|Awarding Entity=Hollywood In Pixels
|Award Details=Outstanding Achievement In Theatrical Digital Marketing
}}{{Award record
|Award Type=DMACS
|Award Country=USA
|Award Details=Theatrical Release Rich Media Ad(s)
Home Entertainment Release Rich Media Ad(s)
Broadcast Television Launch Rich Media Ad(s)
Video Game Release Rich Media Ad(s)
Multi-Channel Cross Media Campaign
}}{{Award record
|Award Type=IAC
|Award Country=USA
|Awarding Entity=Web Marketing Association (WMA)
|Award Details=Best Movie Online Ad
Best Movie Online Video
Best Movie Rich Media Online Ad
Best Toy & Hobby Integrated Ad Campaign
Best Toy & Hobby Online Ad
Outstanding Rich Media Online Ad
}}{{Award record
|Award Type=Horizon Interactive Awards
|Award Country=USA
|Award Details=Advertising - Online Ads
}}{{Award record
|Award Type=Golden Award of Montreux
|Award Country=Switzerland
}}{{Award record
|Award Type=Telly Awards
|Award Country=USA
|Award Details=Internet/Online Video – Viral
}}{{Award record
|Award Type=Shorty Awards
|Award Country=USA
|Award Details=Best Viral Campaign
}}
}}

TVGla

2023-07-22T20:00:12Z

Archiver23: Created page with "{{Agency |Year of Creation=2007 |Official Website=tvgla.com }}"

The Last Exorcism (2010)

2023-07-22T19:58:18Z

Archiver23: Created page with "{{Film |Type of Work=Film |Title=The Last Exorcism |Original Release Year=2010 |Studio=Lionsgate Films |Team={{Team member |Studio Team Role=Co-President |Persons=Tim Palen }}..."

{{Film
|Type of Work=Film
|Title=The Last Exorcism
|Original Release Year=2010
|Studio=Lionsgate Films
|Team={{Team member
|Studio Team Role=Co-President
|Persons=Tim Palen
}}{{Team member
|Studio Team Role=VP
|Persons=Danielle DePalma
}}{{Team member
|Studio Team Role=Manager
|Persons=David Hayes
}}{{Team member
|Studio Team Role=Manager
|Persons=Courtney Harris
}}
}}

The Expendables (2010)

2023-07-22T19:53:40Z

Archiver23: Created page with "{{Film |Type of Work=Film |Title=The Expendables |Original Release Year=2010 |Studio=Lionsgate Films |Team={{Team member |Studio Team Role=VP |Persons=Danielle DePalma |Has no..."

{{Film
|Type of Work=Film
|Title=The Expendables
|Original Release Year=2010
|Studio=Lionsgate Films
|Team={{Team member
|Studio Team Role=VP
|Persons=Danielle DePalma
|Has note=Theatrical Marketing
}}{{Team member
|Studio Team Role=Manager
|Persons=David Hayes
|Has note=Theatrical Marketing
}}{{Team member
|Studio Team Role=Manager
|Persons=Courtney Harris
|Has note=Theatrical Marketing
}}{{Team member
|Studio Team Role=Co-President
|Persons=Tim Palen
|Has note=Theatrical Marketing
}}
}}